NameThis
A couple weeks ago, I signed on to NameThis.com. It looked like fun. I know imagination is one of my strong points. When I've had small businesses, folks have always commented on the names I've chosen, enjoying them a lot. The one in which I made sweaters and such was called "Sheep Appreciation Week" and the one in which I sold beaded jewelry I made (while living in NYC) was "Manhattan Trading Beads" (with reference to the fact that Manhattan was traded for beads). Then came "Loom-atic A'Stylin'" for my handwovens, and the latest, so that I can sell everything I make is "Maniacal Makers Amalgamated".
So I thought I could recognize a good name when I saw one. Apparently I can't.
As an example, I'm going to go over one of the most recent projects on NameThis, one for which I proposed what I thought was a really good name. It was the name for an award an Aussie firm was going to give employees who performed outstandingly beyond expectations. There was also to be some money involved in the reward.
I knew that one phrase Aussies use to complement someone on their performance was "Good on ya!" I proposed the "Gold Onion" award. I liked that it sounded like Good on ya, that it included gold as an indication that money was involved, and I could just visualize a "gold onion" on someone's desk as a mark of their merit. I saw it as a sort of trophy that people competed for, to see who would be the holder of the "gold onion" next week, or next month, or next year as it passed from person to person.
It wasn't among the top three. What were the top three?
Transcending Excellence Award HOW BORING!
Kudos HOW OBVIOUS AND NOT STRONG ENOUGH!
Altitude Award HUH? HOW OBSCURE!
I wouldn't have minded a whole lot if the winners had been one of the other good ones, which I just looked over and see none that I consider even close to mine, but that's bias, I'm sure.
This sort of thing has happened time after time.
I knew their formula for choosing winners was not entirely without problems. I also knew I wasn't alone. I did an experiment by investing all the "watts" I had in one of my ideas when the amount of watts I had seemed a good proportion of all that were being put into that project. And I wrote about my experiment in a comment on their blog. I knew it would shake things up a bit.
Back came a comment from someone whose names are chosen pretty often that said "Don’t forget that Kluster has always been clear that “who you are” matters when it comes to “influence.” Furthermore, I believe our relative “importance” may change with each project. So perhaps a 25-year-old male has more influence on a name for a beer company, but a 40-year-old female would have more influence on a “name this baby bottle” contest."
Ah ha! Now I understand. I'm a 57-year-old woman. No wonder the members they recommended I connect with were always basically non-participators who had signed on (you get 1000 watts for each friend who joins) and done little else. Whenever "who you are" matters, we 57-year-old women don't matter one whit, and it makes me mad. Hence this posting.
My next action is to begin messaging the folks whose names I do like to let them know that someone appreciates their efforts. I will also check to see if I'm still the only person over 50 signed up.
Labels: www.namethis.com